What it is: An ultralightweight face primer to help instantly blur and refine the look of pores for up to 12 hours.What it does: This primer is designed to help makeup apply evenly and stay put for up to 12 hours, and it feels weightless and breathable on your skin. It also features a refreshing cooling sensation along with a 73% water-based formula to help deliver gentle, cloudlike lightness.Research results:In a self evaluation by 110 participants after one week:- 98% said it felt weightlessHow to use: Smooth the primer all over your face with your fingertips. Use alone or under makeup daily. For touchups, pat on lightly and blend over makeup.Pro tip: Once your skin is perfectly primed, sweep Hoola Matte Powder Bronzer (sold separately) onto cheeks or all over face for a sun-kissed, natural-looking bronze. 0.75 oz. Silicone-free; fragrance-free Made in Italy