Silver Lining Purple Brightening Shampoo for Grey & White Hair - BenefitsVegan. Cruelty-Free. Safe for color-treated hair.Made in the USA.Supports strength, shine and color vibrance.Adds instant volume, fullness and lift.Neutralizes yellowing and brassiness in gray, silver and cool blonde tones.Key IngredientsWake Up Call Blend: A signature blend of Biotin, Bamboo, Burdock and Hops to nourish, strengthen and support thicker-looking hair.D&C Violet 2: Reduces yellow tones and brassiness to brighten and boost the vibrancy of hair color.Formulated WithoutSulfatesParabens - Silver Lining Purple Brightening Shampoo for Grey & White Hair