delivers a comprehensive treatment of Big Data tools, terminology, and technology perfectly suited to a wide range of business professionals, academic researchers, and students. Beginning with a fulsome overview of what we mean when we say, “Big Data,” the book moves on to discuss every stage of the lifecycle of Big Data. You’ll learn about the creation of structured, unstructured, and semi-structured data, data storage solutions, traditional database solutions like SQL, data processing, data analytics, machine learning, and data mining. You’ll also discover how specific technologies like Apache Hadoop, SQOOP, and Flume work. also covers the central topic of big data visualization with Tableau, and you’ll learn how to create scatter plots, histograms, bar, line, and pie charts with that software. Accessibly organized, includes illuminating case studies throughout the material, showing you how the included concepts have been applied in real-world settings. Some of those concepts include: Perfect for data scientists, data engineers, and database managers, also belongs on the bookshelves of business intelligence analysts who are required to make decisions based on large volumes of information. Executives and managers who lead teams responsible for keeping or understanding large datasets will also benefit from this book.