Cheetah print Billabong X It's Now Cool bikini top crafted partially out of recycled materials. Designed in a bandeau silhouette with a cutout at the front and a clasp closure at the back. Topped with an adjustable tie at the bust that you can wear as a set of halter straps. An icon in the surf industry for decades, Australian brand Billabong got its start when founder Gordon Merchant started producing board shorts by hand in 1973. Now, they maintain a prominent presence among surfers, while also creating swimwear that looks just as good lounging on the beach as it does riding the waves.