Printed one-piece swimsuit from the limited Billabong X It's Now Cool collab. Designed with a plunging neckline, a cutout at the front and high-cut sides. Topped with an allover cheetah print and crafted partially out of recycled materials. An icon in the surf industry for decades, Australian brand Billabong got its start when founder Gordon Merchant started producing board shorts by hand in 1973. Now, they maintain a prominent presence among surfers, while also creating swimwear that looks just as good lounging on the beach as it does riding the waves.