Biotechnology is one of the fastest-growing and most controversial areas of scientific innovation and technology. As new developments occur, public debate has become more heated and grave concerns have been expressed about access to genetic information, labelling of genetically modified foods and human and animal cloning. This book presents a unique study of the relationship between new biotechnology and public perception, media coverage and policy formulation. It outlines a new conceptual framework and contains empirical studies on international controversies such as the cloning of Dolly the sheep and GM Soya.