What it is: An award-winning swipe-and-go cream eyeshadow that glides on with ease and lasts up to 24 hours, in limited-edition hues.What it does: Prime, line, define or highlight eyes with buildable eyeshadow shades and three finishes to complement all skin tones, eye shapes and looks. This new multichrome finish swipes on iridescent, multidimensional shine and a range of flattering shades complements all looks. The soft, creamy formula blends and glides onto your lids tug-free. It is a waterproof, long-lasting and color-true formula that stays put for 24 hours without settling, creasing, smudging or flaking. How to use: Playing up eyes has never been so easy. Swipe the eyeshadow stick across your eyelids and blend with your fingertips for instant color, or create a base with a neutral shade and layer on pops of color for limitless looks. Because this eyeshadow is waterproof, it should be removed with a long-wearing makeup remover as it won't come off with just soap and water. Made in Italy