Who needs a personal brand? Anyone who realizes his or her success depends upon being likable and memorable to potential customers. And now you can build an effective personal brand without spending a fortune. Just take your inspiration from the first personal branders, kings and queens. Combining historical research with corporate branding experience, Nancy Blanton offers authors, artists, consultants and others the gems of wisdom from savvy monarchs and leaders whose successful rule depended on the support of their people. Her simplified branding process and communications planning guide incorporate these time-honored techniques to help you create your own personal brand and then put it into action.