It seems wherever you look today, people are starting a new brand, whether it be through their YouTube channels, blogs, or websites. Often, they even create their own apparel with their logos on it to sell to the public. Peoples' identities are very much tied into the brand they have created. While there is nothing wrong with this practice, the belief system in our postmodern culture has created a deep-seated confusion regarding identity, morality, and truth. This has led to a faulty worldview that is saturated with a "me mentality." People now make up what is right and wrong, and they wrap it up in a logo and market it to the world. The purpose of is to bring us back to a biblical definition of what it looks like to have honor in our lives. is forty-day devotional based off of 2 Peter 1:5-8, which lists seven different characteristics, such as virtue, knowledge, self-control, steadfastness, godliness, brotherly affection, and love. These seven characteristics, listed by the apostle Peter, are not optional but are necessary in order to brand our lives with honor and integrity. As believers in Christ, our lives must be a testimony to the character of God. When the world sees us, it should think of Christ Jesus Himself. When we live out these seven characteristics, we will, no doubt, bring honor to His name.