What it is: A density-boosting shampoo that encourages nutrient-rich microcirculation to the scalp and hair roots for fuller, healthier-looking hair.Who it's for: Ideal for those who are struggling with hair density and maintaining hair fullness. Safe for color-treated, keratin-treated, chemically treated and relaxed hair.Research results:Compared to baseline in a 16-week study of 29 participants:- Up to 266% increase in volume.- Up to 3.5X more visible volume.- Up to 195% increase in hair density.Compared to baseline in a 29-participant consumer perception study after 16 weeks of daily use:- 100% of subjects showed a visible increase in hair volume after 16 weeks with daily use.- 96% noticed less hair fallout and shedding after using the four-piece regimen.- 96% noticed hair appeared thicker in areas of concern after using the four-piece regimen.- 93% noticed hair appeared more full after using the four-piece regimen.- 93% felt more confident about their hair after using the four-piece regimen.What it does: This shampoo combines scientifically proven ingredients (copper peptides and zinc) with hair-essential vitamins (biotin and Vitamin E) to provide an effective cleanse while supporting healthy, thicker-looking hair. Briogeo™ NOVA Complex helps stimulate the scalp and strengthen hair to promote hair density for fine and thinning hair. The shampoo is formulated with 93% naturally derived ingredients. How to use: Apply to wet hair and massage from root to tip, then rinse. Results are expected after 16 weeks. Individual results may vary. 8 oz. Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc Cruelty-free Vegan Made in the USA Black Owned/Founded