What it is: A concentrated water-activated treatment shampoo that gently cleanses severely damaged hair and strengthens it with vital nutrients.What it does: The concentrated shampoo uses 1/3 the amount of traditional shampoos.Key ingredients:- Proprietary rice protein complex: protects hair against future damage by strengthening the cuticle with vital protein- Ceramides: replenishing phospholipids help strengthen and reinforce the hair- Algae extract: provides powerful antioxidant benefits that nourish and protect hair 3 oz. Phthalate-free; sulfate-free; gluten-free Cruelty-free Vegan Made in the USA