What it is: A nutrient-rich, green-juice-inspired shampoo that helps support hydrated, balanced hair.What it does: This replenishing shampoo harnesses the power of fruit and vegetable fatty acids, vitamins, and minerals to visibly enrich dull and parched hair and support healthy hair and scalp. The shampoo is formulated with 98% naturally derived ingredients to provide a hydrating cleanse. It is made with the brand's proprietary NOVA Complex that supports healthy hair.Key ingredients:- Matcha: a rich source of antioxidants, which are knownt o help protect against environmental damage- Spinach: contains potent level sof potassium, calcium, iron, magnesium which are all essential for healthy hair and scalp- Apple: rich in procyanidin, which is a natural compound that supports a healthy scalp- Vitamin C: protects the hair and scalp against free radical and UV damageHow to use: Apply to wet hair and massage from root to tip, then rinse. For best results, follow up with Briogeo Superfoods™ Kale + Apple Replenishing Conditioner (sold separately). 12.5 oz. Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc; also free of DEA, gluten and artificial dyes Cruelty-free Vegan Made in the USA Black Owned/Founded