The author has an MBA and Bachelor of Commerce degrees and over 17 year's sales experience altogether. He has over nine years' experience in the Car Sales Industry in various major global car brands such as Toyota and Subaru. He also has experience selling Holiday Ownership or known as Timeshare (over seven years) and worked as a Real Estate Representative for a short period. Before embarking on his sales career by accident, he had also worked as an IT Auditor and IT Audit Manager for over 16 years in top global accounting and other commercial firms. This book would provide a great guide for those contemplating to enter car sales, seasoned car sales representatives, and sales management. The principles and values highlighted in this book apply to any sales. A small price to pay for valuable insights gained over 17 years.