Sometimes, we just need a confidence boost. And given the rapidly evolving book publishing world that we're navigating--I'd say that time is now. Because the publishing landscape is expanding. Space on bookshelves is shrinking as demand grows. And readers have more options than ever. Some might say it's the best of times and the most stressful of times. As authors, we must balance our love of writing with the business of marketing our books. It can be exhausting and intimidating. That's why I'm offering my fellow authors a roadmap to navigate the complexities of book publicity and marketing. And I'll be your guide, helping you take the guess work out of book promotion and replacing it with the confidence to do it yourself. Combining my wisdom as an author who has walked the same path, and my expertise as a marketing and communications executive with a quarter century of experience, this guide equips writers with the tools they need to become their own literary champions. It's filled with information, advice, and examples from creating your author brand, to developing marketing plans and publicity timelines, mastering reader engagement and maximizing book reviews, to tips for working with the media and advice for sustaining long-term book promotion. From the first word to the final chapter, plus a collection of resources to get you started, you've found a trusted companion and an indispensable resource for authors at all stages of their careers. Welcome to the hive, where you build the buzz for your book.