Can America’s public schools meet the many challenges they face today? Not by doing what they’re doing now, argues — a book that takes on the faulty assumptions that guide American public education. In our efforts to create the best possible schools for America’s kids, we’ve allowed process concerns such as standards, curriculum and testing to overshadow the importance of people. But the fact is, what we’ve come to think of as the “soft” aspects of education are actually what make truly effective learning possible. Gallup makes this controversial suggestion: Schools should look to business for its management model. Corporate America has long understood that the best way to improve productivity is to tap people’s inner drives and motivations. This approach is even more critical in the classroom. Too many students are lethargic or alienated; too many teachers have become disillusioned and cynical. We must figure out how to bring public schools back to life. offers a fresh approach: Get the most out of student and teacher talent. Focusing on talent is surely more complex and may lack the political appeal of process reforms, which can be implemented in broad strokes. But the return on the time and effort invested is far greater. In fact, that return is no less than a better future for America’s children.