What it is: A first-of-its-kind creme that enhances texture and body for an air-dried look with a product-free feel. Who it's for: Anyone with healthy, dry or color-treated hair that is fine to medium or straight to wavy.What it does: It's formulated with lightweight polymers that enhance hair's natural texture, adding bounce and airiness with zero crunch. UV filters help protect against the drying effects of the sun. How to use: Work a small amount through towel-dried hair from mid-shaft to ends. Squeeze and twist to enhance texture. If your hair is on the thicker side, add more. For added bend or texture, air-dry your hair in twists or braids. 5 oz. Paraben-free; phthalate-free; mineral oil-free; formaldehyde-free Cruelty-free Made in the USA