What it is: An invigorating shampoo that helps reduce breakage when used as part of the brand's Full Potential regimen.Who it's for: Ideal for those with fine-to-thick, straight-to-curly, breakage-prone or thinning hair.What it does: Infused with the brand's Hair Preserve Blend™, this exfoliating shampoo removes buildup that can clog pores, creating the optimal scalp environment. When used as part of the Full Potential regimen, it helps reduce breakage. Energizing creatine helps keep hair looking healthy, while invigorating menthol offers a cool, tingling sensation. UV absorbs helps protect hair against UV damage. How to use: Work a dab through wet hair, lather well and rinse thoroughly. Follow with your conditioner and booster. 8.5 oz. Paraben-free; phthalate-free; mineral oil-free; formaldehyde-free Cruelty-free Made in the USA