What it is: A gentle, moisturizing shampoo for everyone (and every day). It is extra mild, for daily cleansing that leaves all hair types shiny and soft, with a healthy look and feel.Who it's for: Ideal for all hair types.This shampoo is formulated for hair density from fine to thick, hair textures from straight to curly and hair types from healthy to dry or damaged.What it does: This ultramild shampoo gently cleanses and moisturizes while adding shine to hair. Avocado oil moisturizes while nettle extract works as a natural astringent. How to use: Work a quarter-sized amount or more of shampoo into wet hair during hair care regimen. Lather well, then rinse thoroughly. After cleansing, follow with Super Rich Conditioner. Paraben-free; phthalate-free; mineral oil-free; formaldehyde-free Cruelty-free Made in the USA