Being a successful author requires more than just writing a great book. In the modern world of indie publishing, getting readers to buy your book takes marketing savvy. In this WMG Writer's Guide bestselling authors and renowned business bloggers Kristine Kathryn Rusch and Dean Wesley Smith help writers navigate the complicated world of publishing. In , Smith addresses the major challenges that lead to bad sales copy-including using passive voice and too much plot-and offers 32 examples from his own stories to illustrate his points. , Rusch teaches the basic concepts of branding and helps authors convert those concepts into useful action to individually brand themselves to maximize reader recognition. which was named one of the 11 Best Book Marketing Books, Rusch offers professional writers the most comprehensive guide available today to help them make an informed decision about the best marketing approaches for their writing businesses.