Whether personal or professional, we send and read emails every single day, multiple times a day. Yet, most people have no idea what goes into writing a good email. In this book, Juliette Sander pulls from a combination of research and real-life application and presents a business email strategy that will upgrade your writing and get you the results you hope for. From the sales pitches you email to clients to the marketing campaigns and even the networking emails you send, this book will give you insights into what encourages people to open, click on, and respond to emails. If you have ever stared at a blank page unsure where to start or wondered why you weren't getting the desired responses to your emails, this book is for you!