Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). explains how you can apply the principles of this strategic concept to your own business model. If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.