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Business of Tourism: Concepts and Strategies
Barnes and Noble
Business of Tourism: Concepts and Strategies
Current price: $29.95
Barnes and Noble
Business of Tourism: Concepts and Strategies
Current price: $29.95
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Providing a global perspective of the travel and tourism industry, this analysis focuses on the various academic disciplines involved in the study of tourism. Basic disciplines such as economics, psychology, sociology, and geography contribute a great deal to the understanding of tourism. Newer disciplines like marketing and management, special-interest tourism, travel legislation, and business travel have been introduced in this volume too. Case studies are also featured which aid in providing a global perspective of the tourism industry.