How will you determine if your company has succeeded if you can’t base its performance on a well-defined business strategy? A strategic plan, established at your venture’s birth, helps crystalize the future of the organization—mapping a clear path from where the company stands today to where you wish it to be. Setting a business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company’s success. In , Tracy will help you discover how to: Incorporating wide-ranging examples—from Alexander the Great to IBM to General Electric—this concise, practical guide gives readers proven ideas for increasing their company’s bottom line and maximizing their strengths and opportunities. The path to success starts at the beginning!