When Nelson Mandela became South Africa's president in 1994, Herman Mashaba thought his struggle for personal and economic freedom was over, the battle won. Twenty-one years later, he has had to question that assumption as his freedoms are eroded and economic controls tighten. Mashaba, a self-made entrepreneur who started his business Black Like Me in the dark days of apartheid, is committed to freeing South Africans from poverty. As a successful business person, Mashaba says he can no longer be silent on the state of the South African economy. In he outlines his quest for economic freedom for all South Africans – through a firm commitment to capitalist principles. He describes the changes in his political affiliations and maps out the route South Africa needs to follow to escape entrenched unemployment, poverty and inequality.