In 1952, Jacob "Jay" Gurley explored a Marshall County, Alabama, curiosity known as Bat Cave. Amazed by its stalagmites and sheer enormity, he purchased the site and began transforming it into Cathedral Caverns, a spectacular tourist attraction that eventually became a national natural landmark in 1973 and a state park in 2000. Had it not been for Gurley's hard work and dedication, this cave, a geological treasure of international renown, might have remained a little-known hole in the ground. His efforts impacted local and state tourism, economics, and politics. This is the story of one man and his vision.