All of us – employers, employees and consumers – yearn for purpose in our lives and our work. The key question this book addresses is how companies can support and promote purposefulness in the workplace. With methodical precision, the author explores a new vision for purposeful work, which hinges on a check-in of the what, the who, and the why of organizations. Based on extensive research, this book offers a number of building blocks that can help companies to maximize their purposeful capital. "This book provides a clear and robust vision of purposeful work, which I support 200%. Good job!" Wouter Torfs CEO Torfs Shoes, 10 times Best Employer in Belgium and Best Employer in Europe 2019. "A philosophical perspective on purpose in work and organisations. Thorough and well substantiated." Hands Bourlon CEO Studio 100. "Check-In shows how purpose can also be personal." Hilde van de Velde Chief Purpose Officer, Deloitte Belgium