What it is: A gentle clarifying shampoo that deeply cleanses hair, removing product and pollution buildup, excess oil, and heavy metals deposited from hard water.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:

- Shine

- Color-Safe

- Scalp Buildup

Key Benefits:

-Improves color vibrancy

- Helps treatments work more effectively

- Reveals soft, shiny, manageable hair

Highlighted Ingredients:

- Magnetic Polymer: Acts like a magnet by attracting product buildup and removing it from hair.

- Naturally Derived Chelating Agent: Removes heavy metal buildup caused by hard water.

- Activated Charcoal: Detoxifies hair by absorbing odors and impurities.

Ingredient Callouts: Free of parabens, formaldehydes, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: Unlike other clarifying shampoos, Living Proof’s is a non-stripping formula that doesn’t overcompensate with conditioning agents. This cream to lather formula offers a weekly reset, removing buildup to keep hair cleaner for longer* and reveals your hair’s natural brilliance.

*When used with Living Proof conditioners.

Clinical Results: In laboratory testing compared to baseline, results included:

- Removes 97% of product buildup with one wash

- Removes 95% of sebum and pollution with one wash

- Removes 65% of copper with one wash

CLEAN at Sephora is our commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing on effectiveness.