Boy, oh boy, are our customers crazy for cold brew — and why shouldn’ t they be? As its name implies, cold brew coffee is brewed with cold water (rather than hot water), so some of the heat-activated oils and acids inherent in the coffee don’t pass through to the brew. No longer masked by the compounds that give coffee its famous, bitter bite, the nuanced flavors of the beans become strikingly more perceptible. With around 50% less acid than a hot water-brewed cup of coffee, cold brew is truly smooth, but the brewing process can be a hassle. Luckily, Trader Joe’s Cold Brew Coffee Bags make crafting the perfect cold brew an absolute cinch. Picture giant tea bags — only instead of tea, they’re filled with 100% Arabica medium-roast coffee, grown in Tanzania at the base Mt. Kilimanjaro. Simply toss two Bags into a pitcher with 7 cups of cold water, let it steep in the fridge overnight (8-12 hours), and say good morning to a bright, smooth glass of Cold Brew, complete with subtle, complex notes of berries and molasses!