These book is packed with 2 individual books: Readers will find this book on negotiation useful and informative from the perspective of theory and practice. It will help the reader understand about the concept behind negotiation and the cause for this situation. Later the process of negotiation is discussed along with several tips to enhance your negotiation skills. It further provides an analysis of major pitfalls and errors associated with this process. At the heart of the sales is the art of presentation. Even before you learn how to make the pitch, you will need to learn how you will be able to present the product or service to your clients. This requires excellent, crisp sentences, a bit of showmanship and smart attitude. You must remember that every product or service is important for the client, but he or she will not know about it unless you take charge of doing so. When you download you will soon become the negotiator you've always wanted to be! Buy this book today!