The book deconstructs the steps of conceptualizing design in order to reignite pedagogical discussions about timing and design fundamentals, and to reveal how the spark of an idea happens – from a range of unique perspectives. Through a careful arrangement of visual essays that integrate analog, digital, and mixed-media works and processes, the book highlights differences between diverse techniques and triggers debate between design, representation, technology, and creative culture in the field. Taken together, the book’s visual investigation of the conceptual design process serves as a learning tool for aspiring designers and seasoned professionals alike. By situating student work alongside that of experienced teachers and landscape architects, the book also demystifies outdated notions of individual genius and sheds new light on the nearly universally messy process of discovery, bridged across years and diverse creative vocabularies in the conceptual design process. Lavishly illustrated with over 210 full color images, this book is a must-read for students and instructors in landscape architecture.