This book represents an attempt to outline an analytical method based on Charles Peirce’s least explored branch of philosophy, which is his evolutionary cosmology, and his notion that the universe is made of an ‘effete mind.’ The chief argument conceives of human discourse as a giant metaphor in regard to outside reality. The metaphors arise in our imagination as lightning-fast schemes for acting, speaking, or thinking. To illustrate this, each chapter will present a well-known metaphor and explain how it is unfolded and conceptualized according to the new method for revealing meaning. This original work will interest students and scholars in many fields including semiotics, linguistics and philosophy.