Whether it’s flinging frozen rats or parading in holly evergreens, racing snails or carrying wives, human beings have long displayed their creativity in . To show what lengths we’ll go to uphold our eccentric customs, British American graphic designer channels his belief in the power of hilarity to bring together a bewilderingly funny tour around the globe in search of , all dryly explained with brilliant infographics. You’ll encounter the startling facts behind peat-bog snorkeling in Wales (wet suits recommended), hotdog-swallowing in the USA (tip: avoid breakfast), or who can make a baby cry quickest in Japan. Through this gallimaufry of gamesmanship and passion, an emerges as Holmes proves, page after page, that when it comes to feats of bravery, endurance, or sheer nonsense, the world is united as one in the fine and often hilarious way of celebrating culture.