is a comprehensive guide to every step in the publishing process, written by the Director of the Alliance of Independent Authors, and drawing on the experience of thousands of members, from those who are just starting out to those who are staggeringly successful. The book takes an individual approach, beginning with you. Your ambitions, your passion, and your sense of purpose not just as a writer, but also as a publisher, and as a creative business owner. In an engaging, easy to read format, you'll learn: Whether you write fiction, nonfiction, or poetry books, the principles and practices outlined in this book will work for you. You'll make better books, find more readers, turn them into keener fans, and grow your income, impact and influence as a self-directed and empowered indie author. The creative way.