What it is: A clean, sulfate- and residue-free gentle cleansing formula that is perfect for all curl types.

Hair Type: Curly and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Frizz
- Shine

Key Benefits:
- Unique, gentle, no-residue cleanser
- Fresher hair and scalp
- Helps prevent shedding and breakage

Highlighted Ingredients:
- Proprietary Procapil® Blend: Helps anchor hair, preventing shedding and breakage.
- Glycerin: Moisturizes and adds shine.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The Curl Wow HOOKED Shampoo locks in your locks with a proprietary ProcapilⓇ Blend that helps anchor hair to prevent shedding and breakage. The gentle formula removes styling-product buildup and contains only ingredients that easily rinse off—unlike many shampoos and co-washes. It also leaves hair and scalp in optimal condition.

Fragrance Description: This shampoo has a light coconut vanilla scent.