What it is: An essential moisture shampoo that gently cleanses hair, helping to remove dirt and product buildup, leaving hair nourished.Who it's for: Ideal for all hair types.What it does: The shampoo's foaming action gently cleanses without stripping the hair of moisture. It increases hydration by 87% and instantly helps to reduce frizz. It is suitable for frequent washes and also safe for colored hair. Paraben-free; phthalate-free; sulfate-free; silicone-free; mineral oil-free; DEA-free Made in the USA