is a comprehensive resource for people in non-engineer roles who want to fully understand data science and analytics concepts. Accomplished data scientist and author Field Cady describes both the "business side" of data science, including what problems it solves and how it fits into an organization, and the technical side, including analytical techniques and key technologies. covers topics like: Perfect for executives who make critical decisions based on data science and analytics, as well as mangers who hire and assess the work of data scientists, also belongs on the bookshelves of salespeople and marketers who need to explain what a data analytics product does. Finally, data scientists themselves will improve their technical work with insights into the goals and constraints of the business situation.