What it is: A milky-smooth shampoo perfect for daily use maintains soft, shiny and voluminous hair.Who it's for: All hair types.What it does: The lightly scented shampoo features roucou oil, full of beta-carotene and antioxidants, that strengthens hair and protects against the effects of aging and environmental damage. How to use: Gently massage into scalp and rinse thoroughly. Follow with a conditioner. 9.46 oz. Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc Cruelty-free Made in Italy