Seeking to open up debate on multiple models of democracy, this text provides the reader not only with the outlines of various possible politico-economic models of democracy, but also with a close empirical engagement with democracy promoters’ discourses and practices. Drawing on a broad spectrum of examples, it exposes the challenges faced by Western governments in trying to reshape the political and economic landscape across the world and tentatively advances a set of concrete policy provocations which may enable a more pluralist and flexible democracy promotion practice to emerge. This innovative new work will be essential reading for all students of democratisation, democracy promotion and international relations.