The book presents most of the different designs covered in a typical experimental design course. It discusses the requirements for good experimentation, the completely randomized design, the use of orthogonal contrast to test hypotheses, and the model adequacy check. With an emphasis on two-factor factorial experiments, the author analyzes repeated measures as well as fixed, random, and mixed effects models. He also describes designs with randomization restrictions, before delving into the special cases of the 2 and 3 factorial designs, including fractional replication and confounding. In addition, the book covers response surfaces, balanced incomplete block and hierarchical designs, ANOVA, ANCOVA, and MANOVA. Fortifying the theory and computations with practical exercises and supplemental material, this distinctive text provides a modern, comprehensive treatment of experimental design and analysis.