Unique to this volume are numerous by some of the industry's digital television pioneers. These insightful essays - from significant DTV innovators such as Jim Goodmon, president and CEO of Capitol Broadcasting, home of the first commercial digital television broadcast - give brief snapshots of critical moments in the transition and rollout of DTV, while focusing on what the future holds for consumers and the broadcast and electronics industries. The latest entry in Blackwell Publishing's series, provides media students, scholars, and professionals a compelling perspective of the social and cultural presence of this emerging technological phenomenon.