Did you know? Vitamin E is the world’s most used cosmetic active ingredient. At just 1mm thick, your amazing skin keeps out just about everything it’s exposed to – including your products! A ‘chemical soup’ of amino acids, urea, mineral salts and organic acids act as ‘water magnets’ in the skin keeping it naturally moisturised. Discovered centuries ago, iron oxides (yes, the same chemicals as rust) are still commonly used inorganic pigments in foundations. A lipstick is a fine balance of waxes, oils and colourants to keep the stick stable and leave an even gloss on your lips.