Everybody wants to be a winner. The goal of this book is to help leaders build a championship culture through conversations, activity prompts, and mind exercises. If these strategies are followed and implemented, it will raise the mental capacity, mental fortitude, and preparation of any group or individual for the intense journey to success. As I prepared to write, I realized that this mentality can be applied in sports, business, or any form of leadership. Being a champion at every level of sports (high school, college, and professional) as both a player and a coach, has given me insight into what it takes to build a championship culture for long-term success. I felt it was necessary to share what I learned with others as a roadmap to the ultimate goal: SUCCESS. The title of this book is: Do It 4 the Culture. What is Culture? Culture is the foundation of any success or failure. It is the written and unwritten rules that we abide by that take us down the path to our goal. It's the way we do things that send messages and sets the bar for expected behavior. Culture includes our habits and directs our energy and emotion toward our goals. Culture is the embodiment of the group where everyone takes ownership of the outcome before the journey begins. It is what cultivates talent or hinders it. We are all simply the product of the culture that we establish and accept.