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Dressing for Austerity: Aspiration, Leisure and Fashion Post-war Britain
Barnes and Noble
Dressing for Austerity: Aspiration, Leisure and Fashion Post-war Britain
Current price: $160.00
![Dressing for Austerity: Aspiration, Leisure and Fashion Post-war Britain](https://prodimage.images-bn.com/pimages/9781780766287_p0_v3_s600x595.jpg)
![Dressing for Austerity: Aspiration, Leisure and Fashion Post-war Britain](https://prodimage.images-bn.com/pimages/9781780766287_p0_v3_s600x595.jpg)
Barnes and Noble
Dressing for Austerity: Aspiration, Leisure and Fashion Post-war Britain
Current price: $160.00
Size: Hardcover
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A new look for Austerity...The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification 'Austerity Britain' in the late 1940s is coloured in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government's philosophy of 'Austerity by design' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period - its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain.