Blonde Ale Brightening Shampoo features a purple formula that counteracts brassiness and prevents color degradation of blonde and highlighted hair. It also works to enhance shine and keeps your hair luminous between color services, while cleansing and strengthening without stripping color. It leaves your hair vibrant and healthy-looking and lightly scented with notes of ginger, mint and sandalwood. How to use: Massage a generous dollop into wet hair from roots to ends. Rinse immediately and thoroughly. Use up to two times a week. For those with extremely dry and brittle hair, use a 50/50 mix of Blonde Ale and regular shampoo. It is not recommended for use on hair extensions. 8 oz. Not for use on children under the age of 12. Paraben-free; phthalate-free; sulfate-free. Cruelty-free. Not tested on animals. By Drybar; made in the USA.