What it is: A shampoo with activated charcoal to remove impurities and product buildup without stripping or drying out hair.What it does: The activated charcoal purifies and deep cleans your hair and scalp-it's capable of absorbing 100-200 times its weight in impurities. Vegetable protein strengthens and reinforces chemically treated or damaged hair. How to use: Vigorously massage a generous dollop into wet hair. Rinse well. Repeat if needed. Use 1-2 times per week. 8.5 oz. Paraben-free; sulfate-free; phthalate-free; gluten-free