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e-Economy: Rhetoric or Business Reality?
Barnes and Noble
e-Economy: Rhetoric or Business Reality?
Current price: $38.99
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Barnes and Noble
e-Economy: Rhetoric or Business Reality?
Current price: $38.99
Size: Paperback
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Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. This framework includes operations management, human resource management, e-learning, e-retailing, e-marketing, e-government, enterprise culture and digital divide. Divided into four themes (the changing business environment, knowledge management, learning in the public domain and e-business practices within and between organizations), each chapter considers the international context and critically explores a key aspect of the e-economy.
Rigorous yet still retaining the accessible format which distinguishes all the volumes in this series, this book provides a thorough critique of the prospects facing businesses in the new economy and will be of interest to anyone studying e-business/commerce.