What it is: A clinically proven formula that reduces the depth of wrinkles and improve skin firmness, tone and hydration after 15 days of use.Who it's for: Ideal for all skin types.What it does: It contains a unique Mediterranean algae, padina pavonica, which has been shown to dramatically increase the quantity of glycosaminoglycans (or GAGs) within the skin. By special cell communication, these water-attracting GAGs moisturize skin and improve suppleness, firmness and elasticity. Additionally, the cream contains ginkgo biloba (which provides superior free-radical protection) blended with precious rose and mimosa absolutes to create the ultimate anti-aging product. How to use: Use every morning. Warm a pea-sized amount in the palm of your hands. Gently smooth over your face, neck and décolletage. Always use upward stroking sweeping motions when applying moisturizer to the face. Aluminium-free, artificial dye-free, coal tar-free, DEA-free, formaldehyde-free, hydroquinone-free, methylisothiazolinone/methylchloroisothiazolinone-free, mineral oil-free, oxybenzone-free, paraben-free, phthalate-free, retinyl palmitate-free, SLS/ SLES-free, talc-free, triclocarban- and triclosan-free Cruelty-free Made in the UK Elemis is a Certified B Corporation, which meets standards for verified social and environmental performance, public transparency and legal accountability to create a more inclusive and sustainable economy