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Encoding the Olympics: Beijing Olympic Games and Communication Impact Worldwide
Barnes and Noble
Encoding the Olympics: Beijing Olympic Games and Communication Impact Worldwide
Current price: $280.00
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Barnes and Noble
Encoding the Olympics: Beijing Olympic Games and Communication Impact Worldwide
Current price: $280.00
Size: Hardcover
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provides a unique, encyclopaedic study that will serve as a versatile resource at several levels – as a textbook or source reference for academic institutions, media public relations agencies that facilitate the work of inter-cultural exchange organisations, and international communication departments of multinational enterprises and international NGOs. This volume analyses global media responses to a mega-sport event on a scale never before attempted.
This book was previously published as a special issue of