What it is: A long-wearing, lip-adoring lipstick with striking, plumping color in a velvety matte finish (coveted shades are refillable). What it does: Make the moment with a match for every power move. This long-lasting, high-performance lipstick saturates lips with statement-making, wearable color designed to flatter all skin tones. It stays color true and wears for 10 impactful hours while resisting bleeding, feathering and creasing. The plush powder complex delivers a smooth, velvety matte finish. The naturally derived Moisture Lock Complex provides extra lip-adoring care while you wear. Lips look immediately plump and smooth, with a more defined and sculpted appearance over time. The expertly designed bullet is perfectly shaped to help sculpt the curves of your lips with effortless precision. The golden case with its magnetic cap makes the lipstick easy to hold. How to use: Apply once for an exquisite wash of color or continue to build coverage and amplify the color impact of this long-lasting lipstick. Please ensure you are only rolling up the lipstick no more than 1/2-inch up (measuring from the backside of the lipstick bullet) and use soft pressure as you swipe color onto lips. Don't worry about compromising the high impact color, this lipstick is saturated with pigments to ensure you are getting that full coverage color impact you desire on lips. Be sure to close the cap after use to preserve all the properties of the formula.- Made in Canada