The book's title, , describes both a disjunctive and a conjunctive relation. Read disjunctively, modern art must display the "exemplary originality" (Kant) that only genius can provide and is thus fundamentally opposed to mediocrity as that which does not stand out or lacks distinctiveness; in the conjunctive sense, modern art turns to non-exceptional life in order to transform it—without forsaking its commonness—thereby producing exemplary forms of mediocrity that both represent the non-exceptional and, insofar as they stand outside the group they represent, are something other than mediocre.